Where to send submissions
Press releases, features and article pitches should be sent to: firstname.lastname@example.org
Who we want to hear from
Ingenious Britain celebrates the brightest and best small businesses, start-ups and entrepreneurs in the UK today. Despite providing over half of all jobs in Britain, small-medium businesses are seriously underrepresented – but Ingenious Britain can make your opinions heard. Typical areas we cover include:
- Advice for small-medium business owners or start-up entrepreneurs
- Start-up stories and “tales from the front”
- Opinion pieces, such as thoughts on government policy
- The latest news concerning small UK businesses
- Case studies
- Anything and everything showcasing the ingenuity of small British businesses
What we accept
We accept guest-written opinion/advice articles and case studies. Due to time restraints and the number of submissions we receive, we are more likely to use original articles than press releases. Submissions should be in the range of 500-1,000 words. Please let us know also if you would like to contribute regularly.
Press releases should be one page long, and sent to us on the day of release (or earlier if embargoed). Here are some best practices for press release writing.
What we like
Advice articles and lists of “top tips” are always well-read, and likely to get a favourable response from our editorial staff.
Short, snappy writing
Write like Hemingway, not a Korean VCR manual. Break up your content with headings too. See articles already published on the site for examples.
Don’t be afraid to express an opinion… so long as it isn’t libelous! Our readers want to know about your experiences and advice establishing and running a business. If it’s a start-up story that goes down well at the pub, we want to hear it. Save the “end-to-end paradigm solutions” talk for your next blue-chip tender.
Box-outs and research
Providing us with industry background, lists of key facts, or any other content we can use to add variety to the page will make your contribution far more likely to be used.
What we don’t like
Product plugs in features
We understand you may have to mention your products in news announcements, but feature articles are different, and product plugs are (generally) not permitted. Please ensureyou have something useful to tell the reader. It’s very easy to think “what’s in it for me if there’s no product plug?” but you’re more likely to get results if you focus on trying to inform or entertain the reader rather than making a thinly-veiled sales pitch. Read this article on inbound marketing to learn more.
Excluding press releases, submissions must be original content only. This means content must not have been previously published in part or whole elsewhere. If you wish to wish to re-use material you have contributed to Ingenious Britain, we ask that you wait until at least one month has passed and link to the original article on Ingenious Britain when you re-post the content.
Typos and grammatical errors
Although we appreciate that writing doesn’t come naturally to everyone, it helps us out a lot if you ensure contributions are proof-read and free of errors before you send them across. Having to wade through a lot of errors takes time and is liable to send your article to the trash can unless your story really shines through.
Things to include
How, who, what, why, where, when
Please ensure your submission gives us all the details. If it’s a news story in particular, all of the questions above need to be covered. If we need to spend a lot of time following up for more details your story might get lost in the mix. What makes your story special? What do you have to say that will inform and entertain our readers?
Links and author bio
Please provide us with details of where you would like us to link to your website, along with any preferred anchor text, and a one-line author or company bio.
Images and photography
Contributions should be accompanied with a supporting image which you feel would be appropriate 640 pixels wide x 273 pixels high. In general, more dynamic stock images are preferred, as we receive a lot of headshots. Please ensure you have rights to all images you send us, as we will not be held liable for misuse of copyright.
Where to send submissions
Remember, press releases, features and article pitches should all be sent to: email@example.com
You can also contact us via Twitter, Facebook, or even good old-fashioned snail mail: head over to the contact page for all other contact details.